Logo Design – An Art Or Science?

Importance:

In today’s marketing world the concept of “image” for both product and an organization has a lot of value. It is very important for the organizations to communicate to the customers what “extra” are they offering compared to their competitors.

A logo can say all about the organization. Every time anyone look at the logo they can see a value or characteristics of the company. As the logo is everywhere, it is essential for it to have some meaning. There are various factors which determine the effectiveness of the logo a few of them are:

• Integrity
• Value
• Leadership
• Innovation

It is an Art:

It is an art because it requires ample amount of creativity. The logo designer must have the creativity, skills and right knowledge of designing. A logo must have the right color and color combination which only an artist can deliver. The image used must portray the mission statement and value of the company. Graphics used in the logo design plays an important role in a great logo design. The design must have these factors right:

• Graphics.
• Color and color combination
• Must communicate the mission statement of the company.

Logo design as Science:

It is a science too as it follows a few rules without which a great design might lose its charm. The rules for the logo design are:

• The design must be clear and symmetric. A logo should be well balanced and appeal to the symmetric aesthetics. This will make sure that the logo appears balanced to the human eye. The factors that affect symmetry are many – color, shape, line density etc
• The logo must be able to communicate to the customer. By communication we mean the logo must match which the business. Company selling software cannot have a logo of a girl in pink dress.

As we can see that logo design is an art as well as science. Keeping these factors in mind a great logo can be created which will describe the company and will communicate the core values of the company to the customer.